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Cherry
Electrical, manufacturer of advanced computer keyboards and
mice, has appointed long-standing distributor Devlin
Electronics as Customisation Partner. This will mean that
users of Cherry keyboards in the retail and other sectors will benefit
from fully customised layouts and graphics, increasing productivity,
reducing errors and potentially enhancing customers' branding.
Explains Robert Watson, Marketing
Coordinator at Devlin, "For 30 years, Devlin has been delivering
bespoke keyboards. Now we have invested in tooling so that we can
produce customised keytops that fit the Cherry keyswitches, especially
on the SPOS retail keyboard range. This means that system builders
can have exactly the layout and graphical look they want, with keys
coloured, laser etched, or engraved to suit the design."
Retail Sector customers, for
example, may benefit from having special function keys with their
own icon, for handling transactions such as refunds or voucher purchases.
Though programmable using Cherry's simple-to-use software, Devlin
will also undertake individual requests for keyboard firmware or
software programming.
Cherry's UK General Sales Manager,
Michael Groom, said "Devlin are offering a real value-added
service for customers. Their approach is to work with customers
to understand the nature of their business and then to deliver the
right solution."
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Fully Customised
Keypads sourced by distributor
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Robert Watson added "Cherry keyboards
are very highly regarded for quality, reliability and functionality.
We would not look at some of the cheap alternatives you can
source in the Far East because they are nowhere near the quality
level we require for our customers. With the investment we
have made in mould tools and etching/engraving equipment,
system designers are no longer to a restricted choice; they
can have what they want."
t: +44-1582-506140
f: +44-1582-506176
e: michael.groom5@btinternet.com
w: www..cherry.de
EDI-Around-The-Industry-02/08/2007
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