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to handle its products throughout Europe. The agreement,
which starts in April, covers France, Germany, Italy, Portugal,
Spain and UK, together with the Nordic and Benelux countries and
Eastern Europe. The two companies have had a successful relationship
in France for eight years.
Electronic component distributor Rutronik, based
in Germany but with an extensive pan-European network,
has grown strongly in recent years.
The company will stock key focus products from JAE Europe's range,
targeting application areas including automotive, industrial, medical
and instrumentation.
Commenting on the appointment, Peter Johnson, European distribution
manager for JAE Europe, said: 
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‘JAE's goal is to continually strengthen the
supply routes to our customers, while extending the choice available
to them. Rutronik has grown rapidly based on the provision of sound
technical and sales support in a number of our target application
and geographic areas, and we are confident that its activities will
enhance our European offering.’
‘With our existing strength in industrial and automotive
applications we are gaining, with JAE, a strong partner for further
growth in two major focussed market segments for Rutronik in Europe,’
added Jörg Ciper, Rutronik Director Marketing Europe for Electromechanical
products.
t : 01276 404000
f : 01276 404010.
e : sales@jae.co.uk
w: www.jae-europe.com
EDI-around-the-industry-wk18-2005
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